Hotspots of new retail and new logistics research: A comparative analysis based on CiteSpace knowledge graphs

This study performs a comprehensive visual comparative analysis of knowledge graphs, utilizing data from the Web of Science (WoS) and the China National Knowledge Infrastructure (CNKI) to compare papers published in English (from WoS) and in Chinese (from CNKI). The analysis uses the bibliometric software CiteSpace and focuses on the fields of new retail and new logistics. Our study reveals global publications’ rising and falling trajectories concerning new retail and new logistics. Research published in China has transitioned to a state of consistent development, and the themes explored continue to pique the interest of academics on an international level. Closer collaborative networks should be built between Chinese and international scholars. The focal points of the research are centered around implementing new retail and new logistics within supply chain management and e-commerce. In the CNKI literature, the predominant focus is exploring practical applications of new technologies through enterprise case studies. In contrast, in the WoS literature, there is a tendency to examine methods for enhancing customer satisfaction through mathematical modeling. With respect to research frontiers, CNKI literature focuses on leveraging fresh cold chain logistics to push forward rural vitalization. In contrast, WoS research is more geared toward optimizing consumer experiences in new retail and new logistics. Based on the findings of this study, we recommend that future research delve into green logistics and sustainable development, retail innovations underpinned by metaverse-related technologies, and the design of training programs tailored for professionals engaged in new retail and new logistics fields.