ISSN 0253-2778

CN 34-1054/N

open
Free to Publish. Free to Read.
Open AccessOpen Access JUSTC Original Paper

Selection of tender evaluation methods based on product differentiation

  • 1.

    School of Economics and Management, Anqing Normal University, Anqing 246133, China

  • 2.

    Guangxi Institute of Education and Research, Nanning 530022, China

Cite this:
https://doi.org/10.3969/j.issn.0253-2778.2018.08.011
  • Received Date: 31 May 2016
  • Accepted Date: 09 November 2016
  • Rev Recd Date: 09 November 2016
  • Publish Date: 31 August 2018
    Abstract

  • Abstract

    Lowest bid and multi-criteria tender evaluation are the two main tender evaluation methods, and their misuse will affect the fairness and impartiality of the evaluation result. Based on the perspective of product difference, a correlation analysis of the essential characteristics of homogeneous, heterogeneous products and two tender evaluation methods was presented, and the effectiveness of cross elasticity as the quantitative standard for selecting a tender evaluation method was discussed. Considering that the cross elasticity was determined by the shape of the demand curve, the Logit demand model based on the choice of consumers’ random utility was adopted as the theoretical basis. Finally, three types of project cases were selected for the application analysis, which verified the feasibility of the method and provides a novel and effective way for the selection of evaluation methods in practice.

    Abstract

    Lowest bid and multi-criteria tender evaluation are the two main tender evaluation methods, and their misuse will affect the fairness and impartiality of the evaluation result. Based on the perspective of product difference, a correlation analysis of the essential characteristics of homogeneous, heterogeneous products and two tender evaluation methods was presented, and the effectiveness of cross elasticity as the quantitative standard for selecting a tender evaluation method was discussed. Considering that the cross elasticity was determined by the shape of the demand curve, the Logit demand model based on the choice of consumers’ random utility was adopted as the theoretical basis. Finally, three types of project cases were selected for the application analysis, which verified the feasibility of the method and provides a novel and effective way for the selection of evaluation methods in practice.
    • FullText(HTML)
  • loading
    • References(21)
  • [1]
    陈六方. 工程承包竞标评价方法分析及应用[J]. 建筑经济, 2011(9) :63-66.
    [2]
    WATT D J, KAYIS B, WILLEY K. Identifying key factors in the evaluation of tenders for projects and services[J]. International Journal of Project Management, 2009, 27(3): 250-260.
    [3]
    LIU B， HUO T， MENG J，et al. Identification of key contractor characteristic factors that affect project success under different project delivery systems: Empirical analysis based on a group of data from China[J]. Journal of Management in Engineering, 2016, 32(1): 05015003.
    [4]
    NASAB H H， GHAMSARIAN M M. A fuzzy multiple-criteria decision-making model for contractor prequalification [J]. Journal of Decision Systems, 2015, 24(4): 433-448.
    [5]
    LIU B, YANG X, HUO T，et al. A linguistic group decision-making framework for bid evaluation in mega public projects considering carbon dioxide emissions reduction[J]. Journal of Cleaner Production, 2017, 148: 811-825.
    [6]
    LIU B， HUO T， LIAO P C，et al. Special partial least squares (PLS) path decision modeling for bid evaluation of large construction projects[J]. Journal of Civil Engineering, 2017, 21(3): 579-592.
    [7]
    LIINAMAA J, VILJANEN M, HURMERINTA A, et al. Performance-based and functional contracting in value-based solution selling[J]. Industrial Marketing Management, 2016, 59: 37-49.
    [8]
    YU W D， WANG K W， WANG M T. Pricing strategy for best value tender[J]. Journal of Construction Engineering and Management, 2013，139（6): 675-584.
    [9]
    王国武，余文德. 异质采购图形分析模式之研究[J].技术学刊，2014, 29(1): 1-15.
    WANG K W, YU W D. A graphical model for analysis of heterogeneous procurement[J].Journal of Technology，2014, 29(1): 1-15.
    [10]
    FU X， VERHOEF E T， VINCENT V D B. Private road supply in networks with heterogeneous users [R/OL]. Rochester, NY: SSRN, 2017. [2018-08-01] https://ssrn.com/abstract=2920424.
    [11]
    李诗娴，王雪青，喻刚.建筑产品异质条件下的投标商报价策略研究[J].北京理工大学学报，2010，12(5): 36-38.
    LI Shixian, WANG Xueqing, YU Gang. The research of bidding strategy based on the heterogeneous construction projects[J]. Journal of Beijing Institute of Technology (Social Sciences Edition), 2010, 12(5): 36-38.
    [12]
    CHAMBERLIN E H. Product heterogeneity and public policy[J].American Economic Review, 1950, 40(2): 85-92.
    [13]
    BEATH J, KATSOULACOS Y. The Economic Theory of Product Differentiation: Vertical Product Differentiation[M].Cambridge: Cambridge University Press, 1991.
    [14]
    HENDLER R. Lancaster’s new approach to consumer demand and its limitations[J]. American Economic Review，1975, 65(1): 194-199.
    [15]
    LAYTON A, ROBINSON T, TUCKER I B. Economics for Today[M]. South Melbourne, Australia: Cengage Learning Int, 2011.
    [16]
    苏素.企业产品性能特征值的选择与价格策略[J].重庆大学学报（自然科学版），2011，25（1）：141-145.
    SU Su. Equilibrium research on product quality index and pricing strategy[J]. Journal of Chongqing University (Natural Science Edition), 2011，25（1）：141-145.
    [17]
    盛文军，廖晓燕.产品差异化战略：企业获得竞争优势的新途径[J].当代经济研究，2001（11）：32-35.
    [18]
    钱忠宝. 差异·权重·评标方法定理简介[J].招标采购管理，2014（8）：8-9.
    [19]
    LEISHMAN C. House building and product differentiation: An hedonic price approach [J]. Journal of Housing and the Built Environment, 2001, 16(2): 131-152.
    [20]
    任建新. Logit模型在企业兼并市场绩效评价中的应用[J].中国管理科学, 2004,12(4): 99-104.
    REN Jianxin. An application of Logit model in the market performance evaluation of corporate merger[J]. Chinese Journal of Management Science, 2004, 12(4): 99-104.
    [21]
    许光耀. 界定相关市场的目的与标准研究[J]. 价格理论与实践, 2016 (11) :27-30.
    • Supplements(0)
    • Related Articles
    • Track Citations
  • 加载中

Catalog

    Get Citation
    PDF
    XML
    [1]
    陈六方. 工程承包竞标评价方法分析及应用[J]. 建筑经济, 2011(9) :63-66.
    [2]
    WATT D J, KAYIS B, WILLEY K. Identifying key factors in the evaluation of tenders for projects and services[J]. International Journal of Project Management, 2009, 27(3): 250-260.
    [3]
    LIU B， HUO T， MENG J，et al. Identification of key contractor characteristic factors that affect project success under different project delivery systems: Empirical analysis based on a group of data from China[J]. Journal of Management in Engineering, 2016, 32(1): 05015003.
    [4]
    NASAB H H， GHAMSARIAN M M. A fuzzy multiple-criteria decision-making model for contractor prequalification [J]. Journal of Decision Systems, 2015, 24(4): 433-448.
    [5]
    LIU B, YANG X, HUO T，et al. A linguistic group decision-making framework for bid evaluation in mega public projects considering carbon dioxide emissions reduction[J]. Journal of Cleaner Production, 2017, 148: 811-825.
    [6]
    LIU B， HUO T， LIAO P C，et al. Special partial least squares (PLS) path decision modeling for bid evaluation of large construction projects[J]. Journal of Civil Engineering, 2017, 21(3): 579-592.
    [7]
    LIINAMAA J, VILJANEN M, HURMERINTA A, et al. Performance-based and functional contracting in value-based solution selling[J]. Industrial Marketing Management, 2016, 59: 37-49.
    [8]
    YU W D， WANG K W， WANG M T. Pricing strategy for best value tender[J]. Journal of Construction Engineering and Management, 2013，139（6): 675-584.
    [9]
    王国武，余文德. 异质采购图形分析模式之研究[J].技术学刊，2014, 29(1): 1-15.
    WANG K W, YU W D. A graphical model for analysis of heterogeneous procurement[J].Journal of Technology，2014, 29(1): 1-15.
    [10]
    FU X， VERHOEF E T， VINCENT V D B. Private road supply in networks with heterogeneous users [R/OL]. Rochester, NY: SSRN, 2017. [2018-08-01] https://ssrn.com/abstract=2920424.
    [11]
    李诗娴，王雪青，喻刚.建筑产品异质条件下的投标商报价策略研究[J].北京理工大学学报，2010，12(5): 36-38.
    LI Shixian, WANG Xueqing, YU Gang. The research of bidding strategy based on the heterogeneous construction projects[J]. Journal of Beijing Institute of Technology (Social Sciences Edition), 2010, 12(5): 36-38.
    [12]
    CHAMBERLIN E H. Product heterogeneity and public policy[J].American Economic Review, 1950, 40(2): 85-92.
    [13]
    BEATH J, KATSOULACOS Y. The Economic Theory of Product Differentiation: Vertical Product Differentiation[M].Cambridge: Cambridge University Press, 1991.
    [14]
    HENDLER R. Lancaster’s new approach to consumer demand and its limitations[J]. American Economic Review，1975, 65(1): 194-199.
    [15]
    LAYTON A, ROBINSON T, TUCKER I B. Economics for Today[M]. South Melbourne, Australia: Cengage Learning Int, 2011.
    [16]
    苏素.企业产品性能特征值的选择与价格策略[J].重庆大学学报（自然科学版），2011，25（1）：141-145.
    SU Su. Equilibrium research on product quality index and pricing strategy[J]. Journal of Chongqing University (Natural Science Edition), 2011，25（1）：141-145.
    [17]
    盛文军，廖晓燕.产品差异化战略：企业获得竞争优势的新途径[J].当代经济研究，2001（11）：32-35.
    [18]
    钱忠宝. 差异·权重·评标方法定理简介[J].招标采购管理，2014（8）：8-9.
    [19]
    LEISHMAN C. House building and product differentiation: An hedonic price approach [J]. Journal of Housing and the Built Environment, 2001, 16(2): 131-152.
    [20]
    任建新. Logit模型在企业兼并市场绩效评价中的应用[J].中国管理科学, 2004,12(4): 99-104.
    REN Jianxin. An application of Logit model in the market performance evaluation of corporate merger[J]. Chinese Journal of Management Science, 2004, 12(4): 99-104.
    [21]
    许光耀. 界定相关市场的目的与标准研究[J]. 价格理论与实践, 2016 (11) :27-30.
    Recommended articles
    TrendMD
    Volume 48 Issue 8 page: 683-690
    Cover

    Article Metrics

    Article views (25) PDF downloads(111)
    Proportional views

    Copyright © Editorial Office of JUSTC, All Rights Reserved. 皖ICP备05002528号

    Supported by: Beijing Renhe Information Technology Co. Ltd    

    /

    DownLoad:  Full-Size Img  PowerPoint
    Return
    Return